The Chinese edition of Sports Illustrated gave plenty of attention this year to equestrian sports, with one pre-Olympics issue in particular giving copious space to the musings of China’s eventer. Copious photos of Land Rover jeeps suggested the latter sponsored the spread. He never made it in the end to London but now the focus is on the Rio games in four years time. China wants a full time riding at those Games. Realistic?
China's Equine Scene