Nice money if you can get it: those nice folks at www.horse.org.cn are selling a White Paper on Chinese equestrianism for $1000 apiece. They didn’t bother getting a native speaker to proof the document – hence the spelling mistakes and Chinglish. But you get the contact details for 500 equestrian clubs in China if you spend an extra $1000.

Those who like the White Paper can purchase a banner advert on the website for EUR6,000 – valid for a year, I assume.

There’s obviously money to be made, given an American operation called Sai Ma is currently working hard to sign a deal with the Chinese Equestrian Association to be the state-supervised body’s advertising agent. Expect feverish competition for the Rolex and Land Rover ads.

Did anyone mention horse welfare?